How to find your target audience in the global ideas economy. People who will pay for your important ideas and who you will love to work with.
As you set out to stake your claim in the global ideas economy you will have to find an audience for your important ideas.
Your ideas are important to you because of your rich experience in life. This is also what makes them unique and valuable to others. As a first principle, you should strive to develop a confident, authentic voice. Using clear English and address one key idea at a time. Tell people what you actually think!
Who will be interested in my ideas?
Expertise is a continuum. In any area of human knowledge, skill or experience there will always be people greater and lesser than you. The key is to target those who are just behind you on the continuum for your important idea. These are the people who will understand your idea with minimal explanation. They will value your idea because they have traversed the same path as you (metaphorically speaking) and are just behind you in their capabilities.
Tip: The more recent this experience, the more relevant it will be to your target audience. So you do not have to cast your mind too far back to find ideas of value and people for whom they will be valuable.
Who would I love to work with?
Within your target audience think of the ones you would love to work with. The ones that you admire; are doing worthwhile things; have a good energy; are making a difference. Talk to them.
You do not have to set out to persuade. If you find yourself trying to convince your audience of the value of your idea, then you are probably focusing on people who are not already sold on your idea. Stop writing. Put someone you would love to work with in the frame. Start writing again.
Who will invest in my offering?
People value and will pay for content that helps them to optimize their quality of life. The more unpleasant, unhealthy, or embarrassing the situation (predicament) people find themselves in, the greater the urge to use available resources such as content offerings to restore quality of life. So it is a good idea to think of predicaments where the people in your target audience will REALLY NEED your offering.
How to find your paying customers and clients
Purchase the following exercise to identify your target audience then crunch down to those you know, who will pay for your ideas.
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